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Medical tourism is a broad and comprehensive term that includes a wide range of diverse activities, but generally traveling to other countries to receive medical and health services is called medical tourism or health tourism. Today, health tourism is known as one of the most prosperous sub-sets of tourism. One of the most important health tourism is fertility tourism. The practice of traveling to other countries for infertility treatment is considered a form of medical treatment. Reducing treatment costs, access to treatments that do not exist in the tourist country, and improving the quality of treatment or avoiding being on the waiting list, are all factors that lead to the emergence of medical tourism.

Health tourists expect the highest quality of treatment, the best equipment and international standards. The growth of the number of health tourists entering the destination country leads to the growth of these standards throughout the country's medical system; whose benefit includes the condition of the citizens of that country as well. Also, this quality leads to a kind of domino effect and attracts more health tourists, which in turn leads to more profit for the destination country. It can be said with confidence that Shakiba Fertility Medical Center has the ability to provide the highest quality services based on today's world standards.